Grab store is an multi vendor e-commerce platform which allows the small and large business enterprises to sell their products online. This is a platform where vendors can register and create their own online shop and sell their products to the customers or shoppers who purchase online. This is platform where online shopping made easy for the shoppers as they can avail every type of products from single platform but different vendors.
Grab Store e-commerce platform is supported by Make In India- Make In Kerala and was launched by Union IT Minister Shri. Alphons Kannamthanam on 18-03-2018 at Chengannoor.
Story Behind Grab Store
India’s E-Commerce market is growing like any thing in past few years. It was $ 3.9 billion in 2009 which has grown to $12.6 billion in 2013. There was 35 million online shoppers in 2014. As per statistics the e-commerce sector of India contributed Rs:211,005 crores to the the economy in 2016. It is expected to reach $100 billion (10,000 Crore USD) in 2020.
41% of e-commerce sector was contributed by South India, 32 % by North India, 21% from Western part of India and 6% from Eastern and North -Eastern parts. If we look state wise contribution the lowest was from Kerala, Bihar, Orissa, Madhyapradesh and Assam contributing less than 1%. The reason behind was connectivity issues, laws & restrictions and the increased number of frauds and cheating.
The scenario has changed now and the online shopping behaviour of people in Kerala is also increasing day by day. There are 233 shopping malls in Kerala out of which 18 are in Ernakulam district only. These all statistics shows that the purchasing behaviour of people is changing drastically. People prefer online shopping and shopping malls for their purchasing needs. This is creating a panic situation in the mind of small and medium shops those who are not organised or skilled to run an online shopping site or move to shopping malls. They may not even can afford the cost since creating an e-commerce portal may cost around lakhs and for managing the same may incur additional costs which may vary from Rs: 50,000 to Rs: 100,000 depending on type of business.
Here comes the importance of Grab Store, multi vendor e-commerce platform supported by Make In India- Make In Kerala. Each shop can register for free in this platform and can sell their products through the e-commerce site. There will be separate login for each shop through which they can add their products, announce offers and retain the customers.
Online shoppers will be having the privilege of comparing products under one single platform and avail the best products and offers.